Sportmarketing

Manfred Bruhn () and Peter Rohlmann ()
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Manfred Bruhn: Universität Basel
Peter Rohlmann: PR MARKETING

in Springer Books from Springer

Date: 2022
ISBN: 978-3-658-37176-0
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Chapters in this book:

Ch 1 Einleitung

Manfred Bruhn and Peter Rohlmann

Ch 2 Sportmarketing im Zentrum verschiedener Märkte

Manfred Bruhn and Peter Rohlmann

Ch 3 Grundlagen des Sportmarketing

Manfred Bruhn and Peter Rohlmann

Ch 4 Leistungsaspekte im Sportmarketing

Manfred Bruhn and Peter Rohlmann

Ch 5 Preise und Verträge im Sportmarketing

Manfred Bruhn and Peter Rohlmann

Ch 6 Kommunikationsthemen im Sportmarketing

Manfred Bruhn and Peter Rohlmann

Ch 7 Vertriebswege im Sportmarketing

Manfred Bruhn and Peter Rohlmann

Ch 8 Perspektiven des Sports – Chancen und Risiken im Sportmarketing

Manfred Bruhn and Peter Rohlmann

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-37176-0

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DOI: 10.1007/978-3-658-37176-0

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