Successful Product Management

Klaus J. Aumayr ()
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Klaus J. Aumayr: MSG Management Systems St. Gallen

in Springer Books from Springer

Date: 2023
ISBN: 978-3-658-38276-6
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Chapters in this book:

Product Management: Positioning, Core Competencies and Organizational Integration

Klaus J. Aumayr

Product Marketing: Structures, Success Factors and Practical Tools

Klaus J. Aumayr

Process-Oriented Product Management: Work Processes, Process-Oriented Marketing and Innovation Management

Klaus J. Aumayr

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DOI: 10.1007/978-3-658-38276-6

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