Product Management: Positioning, Core Competencies and Organizational Integration

Klaus J. Aumayr
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Klaus J. Aumayr: MSG Management Systems St. Gallen

A chapter in Successful Product Management, 2023, pp 1-125 from Springer

Abstract: Abstract What distinguishes successful companies? Certainly the ability to develop products, successfully launch them on the market and optimally design the product life cycle. To build these capabilities, companies use many strategies, concepts and programs. But all these approaches remain largely ineffective if solid organizational conditions are not created.

Date: 2023
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DOI: 10.1007/978-3-658-38276-6_1

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