Serving the Customer

Edited by Thomas Aichner ()

in Springer Books from Springer

Date: 2023
ISBN: 978-3-658-39072-3
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Service Marketing and the Institutionalization of Cocreation

Michael Ehret and Rotimi Olanyian

The Role of Value-In-Use for Selling E-Services

Nicole Bulawa and Kea Hartwig

50 Ways to Serve the Customer—A Curated List of Songs About Service

Michael Kleinaltenkamp

Negotiating the Sale of Knowledge-Intensive Business Service Projects

Ingmar Geiger

Reflections on Frank Jacob’s Contributions to the Literature on Intercultural Business Negotiations

Robert Wilken and Nathalie Prime

B2B Marketing Theory, Institutional Economics and Austrian Economics on the Business Relationship in Light of Relationality and Organizationality

Michaela Haase

Bringing Industrial Software to Market: Managerial Challenges and an Agenda for Future Research

Viktor Jarotschkin, Johannes Habel, Andreas Eggert, Bianca Schmitz and Olaf Plötner

Demand Forecasting Methods and the Potential of Machine Learning in the FMCG Retail Industry

Thomas Aichner and Valentin Santa

Autonomous Consumer Business

Rolf Weiber and Julian Morgen

Inside the Heart of Neuromarketing: A Comparison of Selected Studies and Look into the Effects of Product Role on the Human Brain

Jane Nikolitsch, Thomas Aichner and Laura Ros

Using NPS Open-Text Responses to Uncover the Voice-Of-The-Customer

Jens Sievert

Demanded and Imparted Sales Competencies – Triangulating Insights from the Field

Markus Bick and Matthias Murawski

How an Advertising Man Became a GDP Critic

Martin H. Oetting

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-39072-3

Ordering information: This item can be ordered from
http://www.springer.com/9783658390723

DOI: 10.1007/978-3-658-39072-3

Access Statistics for this book

More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().