How an Advertising Man Became a GDP Critic

Martin H. Oetting ()
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Martin H. Oetting: Omnipolis Media

A chapter in Serving the Customer, 2023, pp 365-382 from Springer

Abstract: Abstract Humanity is hurtling ever faster toward its own extinction—driven by the very economic systems it has designed. Attempts to truly change direction have so far not entered the mainstream. Marketing is an integrally supportive part of the dominant systems and, by extension, currently refusing to provide meaningful answers for how to deal with the impending breakdown. Three central crises of our current paradigms are explored, and three attempts at developing new narrative and discursive (media) projects are described as both an attempt and personal perspective on how to deal with the current state of the world.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39072-3_13

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DOI: 10.1007/978-3-658-39072-3_13

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