Arts and Cultural Sponsorship

Manfred Bruhn () and Lorenz Pöllmann ()
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Manfred Bruhn: Universität Basel
Lorenz Pöllmann: Media University of Applied Sciences

in Springer Books from Springer

Date: 2026
ISBN: 978-3-658-50079-5
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Chapters in this book:

Ch Chapter 1 Term and Fundamentals of Arts and Cultural Sponsorship

Manfred Bruhn and Lorenz Pöllmann

Ch Chapter 10 Classification of Arts and Cultural Sponsorship in Marketing and Corporate Communications

Manfred Bruhn and Lorenz Pöllmann

Ch Chapter 11 Performance Evaluation in Arts and Cultural Sponsorship

Manfred Bruhn and Lorenz Pöllmann

Ch Chapter 12 Trends in the Use of Arts and Cultural Sponsorship

Manfred Bruhn and Lorenz Pöllmann

Ch Chapter 2 Forms of Cultural Sponsorship

Manfred Bruhn and Lorenz Pöllmann

Ch Chapter 3 Classification of Arts and Cultural Sponsorship in the Financing of Arts and Culture

Manfred Bruhn and Lorenz Pöllmann

Ch Chapter 4 Management Process of Arts and Cultural Sponsorship and Arts and Cultural Sponsorship Canvas

Manfred Bruhn and Lorenz Pöllmann

Ch Chapter 5 Situation Analysis in Arts and Cultural Sponsorship

Manfred Bruhn and Lorenz Pöllmann

Ch Chapter 6 Goals and Target Groups of Arts and Cultural Sponsorship

Manfred Bruhn and Lorenz Pöllmann

Ch Chapter 7 Strategy Development of Arts and Cultural Sponsorship

Manfred Bruhn and Lorenz Pöllmann

Ch Chapter 8 Selection of Arts and Cultural Sponsorships

Manfred Bruhn and Lorenz Pöllmann

Ch Chapter 9 Operational Design of Arts and Cultural Sponsorship

Manfred Bruhn and Lorenz Pöllmann

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DOI: 10.1007/978-3-658-50079-5

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