Management Process of Arts and Cultural Sponsorship and Arts and Cultural Sponsorship Canvas

Manfred Bruhn () and Lorenz Pöllmann ()
Additional contact information
Manfred Bruhn: Universität Basel
Lorenz Pöllmann: Media University of Applied Sciences

Chapter Chapter 4 in Arts and Cultural Sponsorship, 2026, pp 93-112 from Springer

Abstract: Abstract The planning and implementation of arts and cultural sponsorship projects is based on a management process that begins with an analysis of the initial situation and ends with the evaluation of the activities carried out. For the practical planning of this process, the use of a Business Model Canvas is helpful, as it thematically consolidates the key areas of a cultural sponsorship concept and supports decision-making with guiding questions. This chapter first provides an overview of the individual phases in the arts and cultural sponsorship management process. Subsequently, the arts and cultural sponsorship canvas is explained along with its fields of action, and guiding questions are defined for each field.

Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-50079-5_4

Ordering information: This item can be ordered from
http://www.springer.com/9783658500795

DOI: 10.1007/978-3-658-50079-5_4

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().