Brand Communities for Fast Moving Consumer Goods

Sandra Meister

in Springer Books from Springer

Date: 2012
ISBN: 978-3-8349-4055-1
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Chapters in this book:

Ch 1 Introduction

Sandra Meister

Ch 2 Theoretical Foundations and Literature Review

Sandra Meister

Ch 3 Framework of the Study

Sandra Meister

Ch 4 Empirical Study

Sandra Meister

Ch 5 Conclusion

Sandra Meister

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DOI: 10.1007/978-3-8349-4055-1

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