Framework of the Study

Sandra Meister

Chapter 3 in Brand Communities for Fast Moving Consumer Goods, 2012, pp 112-171 from Springer

Abstract: Abstract The aim of this chapter is to develop a research model that allows investigating the impact of selected behavioral attributes on the customer retention of brand-community members.

Keywords: Moral Responsibility; Social Identity; Opinion Leader; Purchase Intention; Behavioral Attribute (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-4055-1_3

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DOI: 10.1007/978-3-8349-4055-1_3

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