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Strategic Management — New Rules for Old Europe

Edited by Christian Scholz and Joachim Zentes

in Springer Books from Springer

Date: 2006
ISBN: 978-3-8349-9254-3
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Chapters in this book:

European Labour Markets: From Low to High Labour Demand Elasticities
Udo Broll and Sabine Hansen
Sense-Making Processes in the Council of Ministers: From the ECSC to the European Constitution
Wichard Woyke
Accounting in Europe: From National Accounting Charts to Globally Converging Standards
Kartheinz Küting and Matthias Heiden
Banking Supervision in Europe: From Basel I to Basel II
Hartmut Bieg and Gregor Krämer
European Entrepreneurship: From Deterministic Government Policy to Market Experimentation
S. Ramakrishna Velamuri and Marc Sosna
Relationship Marketing in European Consumer Goods Markets: From Marketing Mix Orientation to Customer Life Cycle Management
Ralf Terlutter and Peter Weinberg
The Delights and Dangers of Global Branding: From Worldwide Brands to a Global/Local Dialectic
Benoît Heilbrunn
Dynamics of the Internationalisation of European Retailing: From a National to a European Perspective
Bernhard Swoboda and Sandra Schwarz
European (Virtual) Team-Building: From Optimism to Efficiency
Volker Stein
International Corporate Cultures: From Helpless Global Convergence to Constructive European Divergence
Christoph I. Barmeyer and Eric Davoine
International Supplier Relationship Management: From Transactional to Relational Purchasing
Hanna Schramm-Klein and Dirk Morschett
A Strategy Map for Germany: From Passive Self-Pity to Offensive Self-Renewal
Christian Scholz and Joachim Zentes

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-8349-9254-3

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DOI: 10.1007/978-3-8349-9254-3

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