International Corporate Cultures: From Helpless Global Convergence to Constructive European Divergence

Christoph I. Barmeyer and Eric Davoine

A chapter in Strategic Management — New Rules for Old Europe, 2006, pp 227-245 from Springer

Abstract: Abstract In the process of internationalisation, companies are faced with the challenge of harmonising corporate culture. The widely held idea is that a strong global corporate culture will strengthen the company’s identity and image, and reduce costs. This frequently means that the corporate culture of the parent company is transferred to the subsidiary. An overly ethnocentric approach by the company’s headquarters often complicates the reception of the new corporate culture in the subsidiaries, and creates misunderstandings and conflicts.

Keywords: Sexual Harassment; National Culture; Parent Company; Corporate Culture; Foreign Subsidiary (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-9254-3_10

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DOI: 10.1007/978-3-8349-9254-3_10

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