Chinese Consumers

Ashok Sethi
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Ashok Sethi: Illuminera Institute

in Springer Books from Springer

Date: 2019
ISBN: 978-981-10-8992-3
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Chapters in this book:

Ch Chapter 1 Introduction: The Yin and the Yang of the Chinese Consumers

Ashok Sethi

Ch Chapter 10 Looking Ahead

Ashok Sethi

Ch Chapter 11 Illustrative Consumer Portraits

Ashok Sethi

Ch Chapter 2 The Mega Forces

Ashok Sethi

Ch Chapter 3 Digital China

Ashok Sethi

Ch Chapter 4 Key Segments of Chinese Consumers

Ashok Sethi

Ch Chapter 5 Key Industries for Future Growth

Ashok Sethi

Ch Chapter 6 Luxury with Chinese Characteristics

Ashok Sethi

Ch Chapter 7 Looking into the Chinese Consumer Mind

Ashok Sethi

Ch Chapter 8 Branding in China

Ashok Sethi

Ch Chapter 9 The Changing Marketing Game

Ashok Sethi

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-981-10-8992-3

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DOI: 10.1007/978-981-10-8992-3

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