Services Marketing Issues in Emerging Economies

Edited by Atanu Adhikari ()

in Springer Books from Springer

Date: 2020
ISBN: 978-981-15-8787-0
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Chapters in this book:

Ch Chapter 1 Servicescapes and E-Servicescapes Design Issues in Emerging Markets: Imperatives, Challenges and Agenda Setting

Deepak S. Kumar and V. U. Vinitha

Ch Chapter 10 Service Marketing Issues in Emerging Economies: Brand Equity of Domestic Service Brands

Rima Bhattacherjee and Atanu Adhikari

Ch Chapter 11 Traditional Services Marketing Issues—Analysis of Impact of Technology in Developed and Emerging Markets

Duswanta Roy

Ch Chapter 12 Marketing Mix and Customer Loyalty in Services Marketing

Rahul Gupta Choudhury

Ch Chapter 13 Service Recovery and Continuity in Emerging Markets

Dhananjay Bapat

Ch Chapter 2 Managing Customers in Online Two-Sided Platforms: A Case of App-Cabs in an Emerging Economy

Megha Sharma and Subhasis Mishra

Ch Chapter 3 Designing the Service Experience for Online Shoppers in Emerging Economies

Aishwarya Ramasundaram

Ch Chapter 4 Paradigm of E-Commerce Services in Developed and Emerging Economies

Hitesh Bajpai and Atanu Adhikari

Ch Chapter 5 Service Issues Affecting Consumer Behaviour Towards E-commerce Purchases in India

Pralok Gupta and Ayona Bhattacharjee

Ch Chapter 6 Direct Marketing Issues in Emerging Markets—Review and Proposition

Mahuya Adhikary and Atanu Adhikari

Ch Chapter 7 E-Servicescape in Service: Theoretical Underpinnings and Emerging Market Implications

Rituparna Basu and Sayani Mandal

Ch Chapter 8 How Does Ownership Type Influence International Diversification-Firm Performance Relationship?

Saptarshi Purakayastha and Somnath Lahiri

Ch Chapter 9 Institutional Arrangements and Inter-Organizational Governance in Services Companies

Ramya Venkateswaran

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-981-15-8787-0

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DOI: 10.1007/978-981-15-8787-0

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