Digital Entertainment

Edited by Subhankar Das and Saikat Gochhait

in Springer Books from Springer

Date: 2021
ISBN: 978-981-15-9724-4
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Chapters in this book:

Ch Chapter 1 Consumer Engagement in Digital Entertainment: A Systematic Review

Sachin Kumar

Ch Chapter 10 A Review for Managerial Guidelines for Social Media Integration of IMC in Digital Era

Bikramjit Rishi and Neha Reddy Kuthuru

Ch Chapter 11 Sharenting: A New Paradigm of Digital Entertainment of New Age Parenting and Social Media

Ceren Yegen and Subhra R. Mondal

Ch Chapter 12 Building Effective Social Media Strategy: Case-Based Learning and Recommendations

Kumar Shalender

Ch Chapter 2 Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms

Tripti Prabhakar Dhote

Ch Chapter 3 A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector Through Story Telling & Creating Interest

Ramachandran Siri and Subhankar Das

Ch Chapter 4 Games Features for Health Disciplines for Patient Learning as Entertainment

Shariq Aziz Butt, Saikat Gochhait, Shama Andleeb and Muhammad Adeel

Ch Chapter 5 Entertainment in Era of AI, Big Data & IoT

Giri Gandu Hallur, Sandeep Prabhu and Avinash Aslekar

Ch Chapter 6 Digital Application-Based Viewing: Impact of Instructions & Feedback on Viewer Satisfaction & Learning Effectiveness

Sangeeta Pandit

Ch Chapter 7 Digital Entertainment Based Do It Yourself Content & Advertisement as a Factor of Driving Force for Trust & Customer Patronage

S. Ravi and Subhra R. Mondal

Ch Chapter 8 The Dynamic Rise of Digital Brands’ Market Mavens in Digital Entertainment: A Complete Know How for Curious Customers

Üyesi Orhan Duman and Subhankar Das

Ch Chapter 9 Integrated Marketing Communication: A Systematic Study from Media Channels to Digital Connectivity of New Age Consumers

Teena Mishra

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-981-15-9724-4

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DOI: 10.1007/978-981-15-9724-4

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