Digital Entertainment Based Do It Yourself Content & Advertisement as a Factor of Driving Force for Trust & Customer Patronage

S. Ravi and Subhra R. Mondal ()
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S. Ravi: Saint Leo University
Subhra R. Mondal: Duy Tan University

Chapter Chapter 7 in Digital Entertainment, 2021, pp 127-146 from Springer

Abstract: Abstract Digital entertainment pulls the millennials to a next level of entertainment and as all of us know the platforms where entertainment is there, it automatically attracts the new age cutting technological advertisements. Adverts with consumer self-generated content are more or less very much a thing for future. Video bloggers attract huge number of subscribers and technicalities. Video bloggers, Instagram channels that’s why use this do it yourself media content for popularizing the product along with make significant gain in developing market trust. This helps in getting more customer engagement and the experience gets manifold. So in this chapter the authors try to put this framework of digital entertainment, do it yourself adverts, trust of customer along with long-term patronage into a mix and provide a holistic view for all.

Keywords: Digital entertainment; Digital marketing; Consumer generated content; Do-It-Yourself adverts; Loyalty & trust of customer; Long-term patronage (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-15-9724-4_7

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DOI: 10.1007/978-981-15-9724-4_7

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