COVID-19, Technology and Marketing

Edited by Vanessa Ratten and Park Thaichon

in Springer Books from Springer

Date: 2021
Edition: 1st ed. 2021
ISBN: 978-981-16-1442-2
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Chapters in this book:

Ch Chapter 1 COVID-19, Technology and Marketing

Vanessa Ratten and Park Thaichon

Ch Chapter 2 COVID in the Aviation Industry: Crisis Management, Its Decisions and Outcomes

Patamaporn Thaichon

Ch Chapter 3 The Importance of E-Commerce and Customer Relationships in Times of COVID-19 Pandemic

Margarida Oliveira, Fernando Tavares, Ana Diogo, Vanessa Ratten and Eulália Santos

Ch Chapter 4 Successful COVID-19 Prevention Factors and Their Effect on the Economy: A Comparison Between Thailand, Vietnam and Australia

Lars-Erik Casper Ferm and Patamaporn Thaichon

Ch Chapter 5 Marketing Automation in Business-to-Business Relationships and the Emerged Value Cocreation

Diogo Mattos, Beatriz Casais and Alexandra Braga

Ch Chapter 6 Perception of Career Success in Times of COVID-19 Pandemic

Patrícia Gomes, Eulália Santos, Ana Diogo and Vanessa Ratten

Ch Chapter 7 Exploratory Analysis of the Christmas Symbology Importance

Eulália Santos, Fernando Tavares, Vasco Tavares and Vanessa Ratten

Ch Chapter 8 COVID-19: Future Marketing and Technology Research Challenges

Vanessa Ratten and Seyed Khaksar

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-981-16-1442-2

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DOI: 10.1007/978-981-16-1442-2

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