Decoding Digital Consumer Behavior

Alfonso Pellegrino ()
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Alfonso Pellegrino: Chulalongkorn University

in Springer Books from Springer

Date: 2024
ISBN: 978-981-97-3454-2
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Chapters in this book:

Ch Chapter 1 Evolution of Marketing

Alfonso Pellegrino

Ch Chapter 10 Experience at the Core: Digital Customer Experience and Customer Satisfaction

Alfonso Pellegrino

Ch Chapter 2 Digital Marketing: Overview and Evolutions

Alfonso Pellegrino

Ch Chapter 3 Consumer Perceptions. How Digital Marketing Has Changed Consumer Perceptions

Alfonso Pellegrino

Ch Chapter 4 Digital Consumption and Risks

Alfonso Pellegrino

Ch Chapter 5 Consumer Expectations in the Digital Environment

Alfonso Pellegrino

Ch Chapter 6 Memory: How It Works and How to Become “Unforgettable” in a Digital World

Alfonso Pellegrino

Ch Chapter 7 Online Persuasive Communication and Its Applications

Alfonso Pellegrino

Ch Chapter 8 Social Comparison, Problems of Digital Consumption and Its Implications

Alfonso Pellegrino

Ch Chapter 9 Humanistic and Sustainable Marketing. Marketing 4.0—A “Humanistic” Approach

Alfonso Pellegrino

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DOI: 10.1007/978-981-97-3454-2

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