Information Systems Research in Vietnam, Volume 3

Edited by Nguyen Hoang Thuan (), Dang-Pham Duy (), Hoanh-Su Le () and Tuan Q. Phan ()

in Springer Books from Springer

Date: 2025
ISBN: 978-981-97-9835-3
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Chapters in this book:

Future of Digital Entrepreneurship: The Expanded Role of Government in the Entrepreneurial Event Model

Phuong Ngoc-Duy Nguyen and Huan Hong Nguyen

Empowering Women Entrepreneurs: Is Digital Recruitment for Organizational Resilience?

Divya Juneja, Jung Woo Han and Que Tran

Antecedents of Hotel Contactless Technologies Adoption Intention and Actual Use Post-pandemic: An Empirical Study in Vietnam

Hong Ngoc Nguyen, Le Nguyen Ngoc Thanh, Duy Dang-Pham, Duy Yen Linh Nguyen and Thuy-Linh Le

Evaluating and Choosing the Online Marketing Channels by Interval-Valued Neutrosophic TOPSIS Approach

Phan-Anh-Huy Nguyen and Khoa Pham

Can Digital Advertising Content Trigger User Preference Toward Social Media Platforms? The Mediating Roles of Perceived Functional and Emotional Values

Mai Chi Nguyen, Long Thang Nguyen, Mai Nguyen, Anh Nguyen Thi Mai, Duy Dang-Pham and Thanh Pham Huynh

Does the Availability of Augmented Reality Technology Over Retail Platforms Increase Customers’ Willingness to Pay More?

Ngoc-Hong Duong, The-Bao-Chi Nguyen, Duc-Bao Do, Phuoc-Quy-Chau Nguyen, Thi-Hong-Nhung Nguyen and Bao-Tam Hoang

Smart Apps, Smart Destination Images, and Tourists’ Behavioral Intention Toward a Destination

Hoang Ngoc Hien, Huong Trang Pham, Dang Thi Phuong Anh, Quach Van Ha, Thuy-Linh Le and Duy Dang-Pham

Non-fungible Tokens and Streamlined Payments in the Metaverse: Crafting Cognitive Brand Experiences for Elevated Engagement

Minh T. H. Le, Yen Hai Nguyen, Nghi Man Ngan, Bao Luu Trong Bao and Nhu Vo Ha

A Proposal of Leveraging Causal AI for Enhancing Machine Learning Applications in Information Systems

Hoanh-Su Le, Quang-Thang Tran and Nguyen Hoang Thuan

Digital Innovation as a Management Trend: A Case Study on the Adoption of Smart City Initiatives

Duong Dang

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DOI: 10.1007/978-981-97-9835-3

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