Smart Apps, Smart Destination Images, and Tourists’ Behavioral Intention Toward a Destination

Hoang Ngoc Hien (), Huong Trang Pham, Dang Thi Phuong Anh, Quach Van Ha, Thuy-Linh Le and Duy Dang-Pham
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Hoang Ngoc Hien: HCMC University of Industry and Trade
Huong Trang Pham: RMIT University
Dang Thi Phuong Anh: University of Social Sciences and Humanities
Quach Van Ha: RMIT University
Thuy-Linh Le: RMIT University
Duy Dang-Pham: RMIT University

A chapter in Information Systems Research in Vietnam, Volume 3, 2025, pp 103-121 from Springer

Abstract: Abstract Smart Apps are essential in the tourism market and impact each component of the tourism system. This paper aims to examine the impact of smart tourism technology on smart tourism destination image and how it is perceived by visitors’ intention to return. By conducting a survey sampling 435 tourists to Ho Chi Minh City, which is being oriented and promoted as a smart destination in Vietnam, the study explores four positive effects of smart tourism technology attributed to smart tourism destination image and tourist behavioral intention: Smart interactivity, Smart personalization, Ability to provide information, Information security. The finding contributes to increasing the quality of smart tourism experiences at the destination and ensures the provision of diverse and intelligent services to build a brand image for the destination. Furthermore, travel data related to e-commerce activity can benefit future data analysis, marketing, and strategic planning.

Keywords: Smart tourism technology; Destination image; Intention to return; Smart tourism ecosystem (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-9835-3_7

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DOI: 10.1007/978-981-97-9835-3_7

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