Wroe Alderson a Life

Ben Wooliscroft
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Ben Wooliscroft: University of Otago

Chapter Chapter 1 in A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, pp 3-32 from Springer

Abstract: Abstract Wroe Alderson was a scholar and a man of many talents. A Renaissance man in the truest sense of the term, he was a practitioner, scholar, theorist, philosopher, theologian, mentor, and good friend to many who knew him. Alderson rose from simple beginnings to be one of the leading marketing consultants in America, and the leading marketing theorist and father of modern marketing thought.

Keywords: Market Research; Personal Interview; Marketing Research; Market Behavior; Market Theory (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-0-387-28181-0_1

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DOI: 10.1007/0-387-28181-9_1

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