A Twenty-First Century Guide to Aldersonian Marketing Thought

Edited by Ben Wooliscroft, Robert D. Tamilia and Stanley J. Shapiro

in Springer Books from Springer

Date: 2006
ISBN: 978-0-387-28181-0
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Chapters in this book:

Ch Chapter 1 Wroe Alderson a Life

Ben Wooliscroft

Ch Chapter 10 Matching and Sorting: The Logic of Exchange

Wroe Alderson

Ch Chapter 11 Introduction to Functionalism

Wroe Alderson

Ch Chapter 12 Functionalism: Descriptive and Normative

Wroe Alderson

Ch Chapter 13 The Heterogeneous Market and the Organized Behavior System

Wroe Alderson

Ch Chapter 14 Information Flows in Heterogeneous Markets

Wroe Alderson

Ch Chapter 15 Transactions and Transvections

Wroe Alderson

Ch Chapter 16 Cooperation and conflict in marketing Channels

Wroe Alderson

Ch Chapter 17 Introduction to Part III: Wroe Alderson — Writings on Management Practice and Ethical Behavior

Stanley J. Shapiro

Ch Chapter 18 Alderson, Sessions and the 1950s Manager

Robert F. Lusch

Ch Chapter 19 A Basic Guide to Market Planning

Wroe Alderson

Ch Chapter 2 Introduction to Part II: Wroe Alderson’s Theory of Market Behavior — Selected Writings

Ben Wooliscroft

Ch Chapter 20 Researcher Finds a Void in Freud… Advertisers Urged to Follow Path of Rational Problem Solving Rather than of Instinctive Drives

Wroe Alderson

Ch Chapter 21 Ethics, Ideologies and Sanctions

Wroe Alderson

Ch Chapter 22 The American Economy and Christian Ethics

Wroe Alderson

Ch Chapter 23 Planning and Problem Solving in Marketing: A Book Review

Arnold E. Amstutz

Ch Chapter 24 Introduction to Part IV: Alderson’s Market Behavior Theory with its Links to Other Theories

Robert D. Tamilia

Ch Chapter 25 Alderson and Chamberlin

E. T. Grether

Ch Chapter 26 Alderson’s General Theory of Marketing: A Formalization

Shelby D. Hunt, James A. Muncy and Nina M. Ray

Ch Chapter 27 Marketing Behaviour and Entrepreneurship: A Synthesis of Alderson and Austrian Economics

W. Duncan Reekie and Ronald Savitt

Ch Chapter 28 An Alternative Paradigm for Marketing Theory

D. F. Dixon and I. F. Wilkinson

Ch Chapter 29 Alderson’s Transvection and Porter’s Value System

Richard L. Priem, Abdul M. A. Rasheed and Shahrzad Amirani

Ch Chapter 3 Towards a Theory of Marketing

Wroe Alderson and Reavis Cox

Ch Chapter 30 Introduction to Part V: Original Contributions to This Publication

Stanley J. Shapiro

Ch Chapter 31 The Wroe Alderson I Knew

Michael Halbert

Ch Chapter 32 Wroe Alderson as Academic Entrepreneur: The Wharton Years

Stanley J. Shapiro

Ch Chapter 33 Toward a General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson’s Theory of Market Processes

Shelby D. Hunt and Dennis B. Arnett

Ch Chapter 34 Placing Alderson and His Contributions to Marketing in Historical Perspective

Robert D. Tamilia

Ch Chapter 35 Wroe Alderson’s Vision Renewed and Rehabilitated: Social Structures and Marketing Theories

Alf H. Walle

Ch Chapter 36 To Teach or Not to Teach Alderson? There is No Question

Ian Wilkinson and Louise Young

Ch Chapter 37 List of Publications by Wroe Alderson

Robert D. Tamilia and Ben Wooliscroft

Ch Chapter 38 A Select List of Authors Who Have Commented on Aldersonian Marketing Thought

Robert D. Tamilia and Ben Wooliscroft

Ch Chapter 4 The Analytical Framework for Marketing

Wroe Alderson

Ch Chapter 5 Survival and Adjustment in Organized Behavior Systems

Wroe Alderson

Ch Chapter 6 Survival and Growth of Systems

Wroe Alderson

Ch Chapter 7 The Power Principle

Wroe Alderson

Ch Chapter 8 Marketing efficiency and the principle of Postponement

Wroe Alderson

Ch Chapter 9 Competition for Differential Advantage

Wroe Alderson

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DOI: 10.1007/0-387-28181-9

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