Alderson and Chamberlin

E. T. Grether

Chapter Chapter 25 in A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, pp 333-336 from Springer

Keywords: Marketing Action; Pure Competition; Executive Action; Marketing Treatment; Sales Experience (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-0-387-28181-0_25

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DOI: 10.1007/0-387-28181-9_25

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