Wroe Alderson’s Vision Renewed and Rehabilitated: Social Structures and Marketing Theories

Alf H. Walle
Additional contact information
Alf H. Walle: Erskine College

Chapter Chapter 35 in A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, pp 513-528 from Springer

Abstract: Abstract Wroe Alderson, whose influence peaked in the late 1950s, embraced classic structural/functional social theory. Around the time of Alderson’s death in the 1960s, however, the homoeostatic (self regulating) nature of the then-dominant models of the social sciences declined in influence. In addition, the 4 Ps marketing management approach arose as a powerful and unifying orientation within marketing. Due to these developments, the influence of Alderson’s structural/functional model withered. Using Kenneth Boulding’s general systems framework, the value of Alderson’s vision and its ability to be rehabilitated are discussed. Because a revised Aldersonian perspective can deal with how social structures evolve, change, and respond to an evolving world, it has a bright future in marketing theory and practice.

Keywords: Popular Culture; Market Theory; General System Theory; Marxist Theory; Marketing Theory (search for similar items in EconPapers)
Date: 2006
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-0-387-28181-0_35

Ordering information: This item can be ordered from
http://www.springer.com/9780387281810

DOI: 10.1007/0-387-28181-9_35

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().