Alderson’s General Theory of Marketing: A Formalization

Shelby D. Hunt, James A. Muncy and Nina M. Ray
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Shelby D. Hunt: Texas Tech University
James A. Muncy: Texas Tech University
Nina M. Ray: Texas Tech University

Chapter Chapter 26 in A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, pp 337-349 from Springer

Abstract: Abstract Wroe Alderson is one of three marketers to attempt a general theory of marketing. Substantial controversy exists concerning this general theory, partially because few understand Alderson and his work. The authors attempt to clarify Alderson’s work by “formalizing” his theory.

Keywords: Market Theory; American Market Association; Channel Member; Theoretical Construction; Instrumental Behavior (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-0-387-28181-0_26

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DOI: 10.1007/0-387-28181-9_26

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