Marketing efficiency and the principle of Postponement

Wroe Alderson

Chapter Chapter 8 in A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, pp 109-113 from Springer

Keywords: Individual Consumer; Inventory Location; Marketing System; Consumer Purchase; Marketing Agency (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-0-387-28181-0_8

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DOI: 10.1007/0-387-28181-9_8

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