List of Publications by Wroe Alderson

Robert D. Tamilia and Ben Wooliscroft
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Robert D. Tamilia: University of Quebec
Ben Wooliscroft: University of Otago

Chapter Chapter 37 in A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, pp 541-560 from Springer

Keywords: Market Research; Government Printing; Market Behavior; Managerial Market; Market Theory (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-0-387-28181-0_37

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DOI: 10.1007/0-387-28181-9_37

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