Towards a Theory of Marketing

Wroe Alderson and Reavis Cox
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Wroe Alderson: Alderson and Sessions, Inc.
Reavis Cox: University of Pennsylvania

Chapter Chapter 3 in A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, pp 39-59 from Springer

Keywords: Price Discrimination; Group Behavior; Retail Trade; Market Theory; American Market Association (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-0-387-28181-0_3

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DOI: 10.1007/0-387-28181-9_3

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