Researcher Finds a Void in Freud… Advertisers Urged to Follow Path of Rational Problem Solving Rather than of Instinctive Drives

Wroe Alderson
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Wroe Alderson: Alderson & Sessions

Chapter Chapter 20 in A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, pp 291-299 from Springer

Keywords: Rational Problem; Motivation Research; Advertising Strategy; Toilet Training; Consumer Buyer (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-0-387-28181-0_20

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DOI: 10.1007/0-387-28181-9_20

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