The Heterogeneous Market and the Organized Behavior System

Wroe Alderson

Chapter Chapter 13 in A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, pp 189-215 from Springer

Keywords: Behavior System; Partial Homogeneity; Marketing Channel; National Brand; Marketing Theory (search for similar items in EconPapers)
Date: 2006
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DOI: 10.1007/0-387-28181-9_13

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