To Teach or Not to Teach Alderson? There is No Question

Ian Wilkinson and Louise Young
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Ian Wilkinson: University of New South Wales
Louise Young: University of Technology Sydney

Chapter Chapter 36 in A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, pp 529-538 from Springer

Keywords: Marketing Management; Market Theory; Marketing System; Marketing Theory; Executive Action (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-0-387-28181-0_36

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DOI: 10.1007/0-387-28181-9_36

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