Wroe Alderson as Academic Entrepreneur: The Wharton Years

Stanley J. Shapiro
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Stanley J. Shapiro: Simon Fraser University

Chapter Chapter 32 in A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, pp 429-452 from Springer

Keywords: Behavior System; Ductile Iron; American Market Association; Promotional Price; Advertising Research (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-0-387-28181-0_32

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DOI: 10.1007/0-387-28181-9_32

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