Planning and Problem Solving in Marketing: A Book Review

Arnold E. Amstutz
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Arnold E. Amstutz: Massachusetts Institute of Technology

Chapter Chapter 23 in A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, pp 321-325 from Springer

Keywords: Structural Principle; Warehouse Location; Minimax Regret; Bayesian Decision Theory; Market Planning (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-0-387-28181-0_23

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DOI: 10.1007/0-387-28181-9_23

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