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An Alternative Paradigm for Marketing Theory

D. F. Dixon and I. F. Wilkinson

Chapter Chapter 28 in A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, pp 365-378 from Springer

Keywords: Market System; Market Transaction; Normal Science; Market Theory; Primary Organisation (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-0-387-28181-0_28

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DOI: 10.1007/0-387-28181-9_28

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