Alderson, Sessions and the 1950s Manager

Robert F. Lusch
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Robert F. Lusch: University of Wisconsin

Chapter Chapter 18 in A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, pp 275-281 from Springer

Abstract: Abstract An analysis of the newsletter, Cost and Profit Outlook that was published by Alderson & Sessions, Incorporated during the 1950s provides insights into how Wroe Alderson and Robert Sessions viewed the 1950s manager. Also it offers a perspective for how contemporary marketing academicians might view or interact with the 1980s manager.

Keywords: Economic Trend; Business Administration; Motivation Research; American Market Association; Management Consult (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-0-387-28181-0_18

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DOI: 10.1007/0-387-28181-9_18

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