The Analytical Framework for Marketing

Wroe Alderson
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Wroe Alderson: Alderson Associates, Inc.

Chapter Chapter 4 in A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, pp 61-73 from Springer

Keywords: Analytical Framework; Marketing Channel; Marketing System; Marketing Organization; Symptomatic Behavior (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-0-387-28181-0_4

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DOI: 10.1007/0-387-28181-9_4

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