Introduction to Part II: Wroe Alderson’s Theory of Market Behavior — Selected Writings

Ben Wooliscroft ()
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Ben Wooliscroft: University of Otago

Chapter Chapter 2 in A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, pp 35-37 from Springer

Keywords: Market Place; Market Behavior; Executive Action; Channel Leader; Cogent Argument (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-0-387-28181-0_2

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DOI: 10.1007/0-387-28181-9_2

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