Develop a Communication Plan for Complex Projects

Tom Mochal and Jeff Mochal

Chapter Chapter 22 in Lessons in Project Management, 2011, pp 93-96 from Springer

Abstract: Abstract Culture has been described as “how we do things ‘round here.” Culture change refers to changing the way people perform their jobs. In other words, you are changing how people “do things ‘round here.” Implementing a culture change initiative in an organization requires a multifaceted communication strategy to be successful.

Keywords: Culture Change; Customer Relationship Management; Communication Plan; Complex Project; Tortilla Chip (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-3835-5_23

Ordering information: This item can be ordered from
http://www.springer.com/9781430238355

DOI: 10.1007/978-1-4302-3835-5_23

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().