Use the Work Breakdown Structure to Identify All the Work

Tom Mochal and Jeff Mochal

Chapter Chapter 44 in Lessons in Project Management, 2011, pp 187-190 from Springer

Abstract: Abstract What is Marty looking for? She has been asked to build a model that will describe how the Marketing Department will conduct campaigns in the future. This model is basically a schedule template. The model will describe what things you do to start a campaign, determine the audience, work with vendors, analyze the market, gather metrics, etc. You can easily see that the results of Marty’s effort will be a schedule template describing all of the activities required to create, launch, and track a marketing campaign.

Keywords: Generic Role; Peanut Butter; Marketing Campaign; Work Package; Generic Schedule (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/978-1-4302-3835-5_45

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