Technology Is Changing Selling

Jonathan London and Martin Lucas

Chapter Chapter 1 in Using Technology to Sell, 2012, pp 1-20 from Springer

Abstract: Abstract Martin and I both come from sales environments that use technology to sell, so we have a particular interest in how technology enables salespeople and organizations. We also recognized that too many of them were either not using technology to help them improve results or they were using it improperly.

Keywords: Social Medium; Subject Matter Expert; Online Advertising; Sales Organization; Sales Process (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-3934-5_1

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DOI: 10.1007/978-1-4302-3934-5_1

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