Using Social Media to Sell

Jonathan London and Martin Lucas

Chapter Chapter 5 in Using Technology to Sell, 2012, pp 149-184 from Springer

Abstract: Abstract Does the phrase “social media” concern, intrigue, excite, worry you, or all of these?

Keywords: Social Medium; Target Market; Social Media Platform; Social Media Site; Customer Type (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-3934-5_5

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DOI: 10.1007/978-1-4302-3934-5_5

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