Selling to X

Jonathan London and Martin Lucas

Chapter Chapter 9 in Using Technology to Sell, 2012, pp 289-304 from Springer

Abstract: Abstract As we approach the end of this book, we want to add some further value and thought around your strategy for winning more business. In this chapter, we consider in more depth a subject we have mentioned in various scenarios throughout the book: The importance of considering your customer types How they prefer to be sold to What else should you consider in selling to them Matching technology to industries

Keywords: Finance Director; Conference Call; Customer Type; Retail Business; Sales Process (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-3934-5_9

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DOI: 10.1007/978-1-4302-3934-5_9

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