The Business Case

Tom Funk

Chapter Chapter 1 in Advanced Social Media Marketing, 2013, pp 1-13 from Springer

Abstract: Abstract Social platforms like blogs, Twitter, and Facebook make it almost effortless for businesses like yours to compose and post content to a potential audience of millions. It’s faster and cheaper than large-scale publishing, promotion, or customer relations have ever been.

Keywords: Social Medium; Customer Service; Customer Relationship Management; Brand Equity; Social Media User (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4408-0_1

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DOI: 10.1007/978-1-4302-4408-0_1

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