Advanced Social Media Marketing

Tom Funk

in Springer Books from Springer

Date: 2013
ISBN: 978-1-4302-4408-0
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Chapters in this book:

Ch Chapter 1 The Business Case

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Ch Chapter 10 Power Up Your Platform

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Ch Chapter 11 Bringing It All Together

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Ch Chapter 12 Business Plan Example

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Ch Chapter 13 Task Checklist

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Ch Chapter 2 Best Practices

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Ch Chapter 3 The Platforms

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Ch Chapter 4 Advertising and Promotion

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Ch Chapter 5 Facebook Advertising

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Ch Chapter 6 Advertising on Twitter and Other Networks

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Ch Chapter 7 Operations

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Ch Chapter 8 Measuring Success

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Ch Chapter 9 Advanced Social Media Campaigns

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-1-4302-4408-0

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DOI: 10.1007/978-1-4302-4408-0

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