Advanced Social Media Campaigns

Tom Funk

Chapter Chapter 9 in Advanced Social Media Marketing, 2013, pp 173-206 from Springer

Abstract: Abstract Now it’s time to distinguish between everyday community management and periodic social media campaigns. Posting to the social platforms, interacting with fans, and performing customer service are your daily social media disciplines. They are the routine blocking and tackling—the minimum table stakes of building an online community and steadily growing it.

Keywords: Social Medium; Online Community; Customer Engagement; American Express; Social Media Marketing (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4302-4408-0_9

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