Best Practices

Tom Funk

Chapter Chapter 2 in Advanced Social Media Marketing, 2013, pp 15-31 from Springer

Abstract: Abstract Think of your social media effort as a business within a business. As you would with a start-up business or a major internal initiative, write a project charter and business plan for your social media program. This is important for the following reasons:

Keywords: Social Media; Online Community; Personal Brand; Customer Engagement; Social Media Marketing (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4302-4408-0_2

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