Operations

Tom Funk

Chapter Chapter 7 in Advanced Social Media Marketing, 2013, pp 125-146 from Springer

Abstract: Abstract Social media advertising campaigns get all the attention—but it’s the behind-the-scenes operations management of your program that will really set you up for success. This field is a complex intersection point of technology, marketing, and customer relations management, or CRM. Making a positive impact requires financial and personnel resources, planning, and crisp execution.

Keywords: Social Medium; Online Community; Social Media Platform; Brand Manager; Super Bowl (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4408-0_7

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DOI: 10.1007/978-1-4302-4408-0_7

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