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Tom Funk

Chapter Chapter 13 in Advanced Social Media Marketing, 2013, pp 235-237 from Springer

Abstract: Abstract Successful social media programs stand at the junction of marketing, promotions, public relations, customer service, and CRM—with a healthy dose of technology, finance, and legal compliance thrown in. Here’s a checklist to help ensure you’re covering all the bases.

Keywords: Social Medium; Technology Requirement; Customer Service; Community Management; Creative Design (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4408-0_13

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DOI: 10.1007/978-1-4302-4408-0_13

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