Advertising and Promotion

Tom Funk

Chapter Chapter 4 in Advanced Social Media Marketing, 2013, pp 65-74 from Springer

Abstract: Abstract People log into their favorite social network for fun, relaxation, connection, and perhaps to consume news or information. They aren’t there for ads.

Keywords: Social Media; Brand Awareness; Online Advertising; Mountain Bike; Advertising Budget (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4302-4408-0_4

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