Advertising on Twitter and Other Networks

Tom Funk

Chapter Chapter 6 in Advanced Social Media Marketing, 2013, pp 103-124 from Springer

Abstract: Abstract While Facebook offers the dominant market share and greatest variety of ad units, the other social platforms have rolled out compelling opportunities you can’t afford to ignore. If you leverage multiple platforms for their unique strengths, you can build a comprehensive social media marketing plan that reaches the widest possible audience, with the fullest spectrum of media types. You’ll echo and reinforce your message across multiple social networks, and by dropping remarketing cookies, you’ll extend your reach 360 degrees.

Keywords: Social Platform; Social Annotation; Display Advertising; Business Listing; Promote Video (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4302-4408-0_6

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