Power Up Your Platform

Tom Funk

Chapter Chapter 10 in Advanced Social Media Marketing, 2013, pp 207-220 from Springer

Abstract: Abstract Most of my focus in this book has been on how to optimize your presence on Facebook, Twitter, YouTube, and other social networks. Building a thriving online community requires investment in your page and development of tabs, posts, videos, and more—a seemingly endless stream of content. All that activity pays off in leads, new customers, and increased customer loyalty. But it can be unsettling to invest so many content assets in a platform you don’t own or fully control.

Keywords: Friend Network; Product Review; Open Graph; Social Expression; Customer Engagement (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4302-4408-0_10

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